Thursday, June 18, 2009

Bernays’ PR paradise

Edward Bernays, the father of modern public relations, developed much of his ideas from his uncle, the patron saint of psychoanalysis, Dr. Sigmund Freud. By working on the individual’s subconscious mind and applying it to the greater mass of people, Bernays pioneered the PR industry’s use of psychology and allied social sciences in the design of its public persuasion campaigns. Bernays once asked, “If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing… it?” And as he crafted this scientific technique of opinion-molding, which he called the “engineering of consent,” we see his principles at work today in our daily lives.

One example of this is the A (H1N1) panic now causing price hikes for such items as face masks, oral and thermal thermometers, and vitamin C pills to supposedly protect the public from this non-existent threat. So inane is this scare that some local governments are even opting to sponsor mass vaccinations while other politicians are even eager to get their towns declared “calamity areas” so that hundreds of thousands of “calamity funds” would rain down on them. All these are being done despite the fact that in the 1978 US swine flu scare, the only ones who died were the 29 volunteers for vaccination. So why are vaccines potentially harmful?

Dr. Pamela Asa, a prominent microbiologist specializing in immunizations at Tulane University, who blew the whistle on the experimental anthrax vaccinations that caused the Gulf War Syndrome on thousands upon thousands of veterans, to the chagrin of the US defense establishment, was the first to recognize autoimmune diseases showing up in GIs that mimicked those caused by a pharmaceutical agent that increases antibody response in lab animals.

That culprit agent, also known as squalene adjuvants, was described by Gary Matsumoto, a New York-based award-winning investigative journalist who wrote the book, “Vaccine A: The Covert Government Experiment That’s Killing Our Soldiers and Why GIs are Only the First Victims” as “a key ingredient in a whole new generation of vaccines intended for mass immunization around the globe.”

The Euro-Med Web site concurs: “Eating and digesting squalene isn’t a problem. But injecting it galvanize(s) the immune system into attacking it, which can produce self-destructive cross reactions against the same molecule in… places where it occurs naturally in the body--and where it is critical to the health of the nervous system.”

Another specialist, Dr. Anders Brunn Laursen, adds, “Once self-destruction begins, it doesn’t stop as the body keeps making the molecule that the immune system is trained to attack and destroy.” He continues, “Matsumoto says ‘Squalene is a kind of trigger for (a) real biological weapon,’ what Soviet researchers called ‘a biological time bomb!!’ He and Dr. Pam Asa conclude that ‘Oil adjuvants are the most insidious chemical weapon ever devised… conceived as a vaccine booster (or what’s now being developed in labs as another ‘nano-bomb’), instigating chronic, unpredictable and debilitating disease.” The result: As naïve vaccinated victims feel the severe malaise, they go to doctors who prescribe more medicines for more profit, eventually detonating the depopulation “time bomb.”

According to Bernays, “The conscious and intelligent manipulation of the organized habits and opinions of the (public) is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country” (and our world)!

This invisible global government has sent a message as clear as Henry Kissinger’s National State Security Memorandum (NSSM) 200, which defined the Third World population as a US national security threat that had to be radically reduced.

Such is the deeper meaning behind the A (H1N1) scare that supposed leaders of this nation should see and not acquiesce to the engineering of our consent for self-destruction.
The Third World has been fooled many times before with globalization, deregulation, liberalization, and man-made global warming. The globalization paradigm has collapsed while deregulation and liberalization have impoverished us and collapsed the global financial-economic system, notwithstanding a fake recovery that is being staged to no avail. Meanwhile, the Himalayan and Easter Antarctic glaciers are expanding and global sea temperatures have dropped half a degree. Should we then swallow this A (H1N1) scare? The best approach to defuse this “H1-Ewan” panic is to study it scientifically to best inform our people.

This should also be our approach to other applications of Bernays’ methods by PR practitioners of the local corporatocracy and Malacañang. For example, given Meralco’s komiks, which likens the company to a barber shop which adds air-conditioning, a karinderia that buys new utensils, and a magtataho who adds the sweetener arnibal and raises prices, Nasecore correctly points out that the small businesses cited are not monopolies, whereas Meralco is a monopoly and its customers are “captive,” its returns are guaranteed, plus, it gets deposits from consumers and charges them its capital expenditures, it charges provisional increases upfront, and when denied, refunds them after using the money for years.

Elsewhere, international mainstream media carry the invisible global government’s black propaganda against Iran by amplifying the anti-Ahmadinejad slant without demanding even an iota of proof of the alleged election fraud. Back here, Gloria Arroyo, also with the aid of mainstream media, is trying to confuse everyone with her “congressional run,” even when failure of elections or “no-proc” is the most likely scenario. Just the same, economic “growth” continues to be hyped despite a 5-percent decline among the ranks of the middle class as revealed recently. Philippine society is collapsing amid all this talk about elections, prompting one to quip: “Where have you gone Gen. Danny Lim and Sen. Trillanes? A nation turns its lonely eyes onto you…” Still, we should always remember: Whenever the truth is explained, Bernays’ methods won’t work.

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